One of the main causes of business failures in Indonesia is a failure to protect intellectual property. this is why law firm Indonesia is needed
One common mistake is to equate intellectual property copyright. Indeed, copyright is only one type of intellectual property rights.
All businesses have intellectual property. We may not have a patent for the invention of us, but we all have a brand for our business. Maybe a picture, logo or terms used to advertise and represent our products. A brand is a kind of intellectual property rights known as the trademark.
The nature of trademark law is different from copyright. An inventor of creative work automatically owns the copyright to their discovery. However, one only has a trademark when he registers it.
Trademarks are issued by the government to those who hold certificates of the trademark. Thus, a trademark owned by people who register them first and not by those who use them first or created them. Ask law firm Jakarta for further information
Read also: Listening to music while driving can reduce the stress caused by traffic
A trademark is a common source of business failures among small and medium scale enterprises (SMEs) and start-ups in Indonesia. Many entrepreneurs build their brands without registering them. This means that they do not have property rights to their brand.
Indeed, some names earlier use of the mark has been registered by someone else, because it legally owns them. They spend time and money promoting the brand and the business of others. I remember the case of a famous Muslim fashion designer who must change the name of the brand after seven years to promote it because previously been registered by someone else.
There is also a similar case, a case such as the ownership of the domain name without registering brands. In many cases, they are already registered by someone else. Then-deputy head of infrastructure at the now-defunct Creative Economy Agency (Bekraf) Hari Santosa Sungkari reported that only 11.5 percent of the entrepreneurs of the creative economy has registered for intellectual property rights. This amount reflects a low recognition of the importance of protecting the property rights of business. It is important to note that only those who have them have the right to monetize them. They may use it in their business, their license for royalties or sell it to others.
Use the trademarks of others without their consent is a violation and can lead to litigation. This still applies even if the offenders have been using them for a long time and are not aware of the violation. In other words, you could be exploited if a person knows that you have not registered your brand. people can sign up first and offered to sell it to you.
In conclusion, all employers should be aware that property rights are business assets. They are an important part of the valuation of the company. They also can serve as collateral for the debt. A brand is a kind of intellectual property. I strongly encourage all SMEs and start-ups to register their property rights, starting with the registration of their trademarks